Rockfield Media was tasked with creating a distinctive brand icon for MiRiDER. One that would capture the energy and innovation of their ebike range. The creative team developed a bold, minimalist shield design, built around a dynamic interpretation of the iconic MiRiDER "M." The result is a sleek, modern emblem that’s instantly recognisable and perfectly suited to the digital landscape, reflecting both strength and motion.

To support the growing MiRiDER product range, we developed a suite of intuitive names and supporting explanations to clearly define the purpose and use of the brand’s three electric bike models. These concise, user-friendly descriptors help customers quickly understand which bike fits their needs - whether for commuting, leisure, or travel. Once refined, this naming system was rolled out across a wide range of brand touchpoints, including exhibition stands, digital campaigns, printed materials, and press releases. All ensuring clarity and consistency throughout the customer journey.

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To support MiRiDER’s growth ambitions and reinforce their position in the UK cycling market, we designed a premium 40-page brochure showcasing the brand’s journey, product range, and partnerships. Produced with high-end finishes and considered layouts, the publication captures the essence of MiRiDER’s innovation and commitment to quality. It was officially unveiled at the prestigious CoreBike trade show, offering attendees a compelling insight into the brand’s evolution, product excellence, and the strong relationships they’ve built with customers and retailers alike. Available to view in print and online, our client was delighted with the result.

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