NEW BLOG: 2025 Quarter 1 Roundup

Projects, people, and plenty of creativity.

We’ve kicked off 2025 with a bang. The first quarter has been full of bold ideas, big moments, and brilliant briefs. We’ve loved every second. From rolling up our sleeves on fresh campaigns to helping established brands tell their story in new ways, we’ve been right in the thick of it.

Here’s a little look at what we’ve been up to…

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MiRiDER. A new icon for a bold brand.

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When a brand already has a strong identity, refreshing it is all about balance, bringing something new to the table while staying true to the original spirit. That was exactly the challenge (and the fun) behind our latest work with MiRiDER.

The brief was to create a new icon. Something clean, distinctive, and flexible enough to work across a wide range of applications. From bike frames and accessories to app icons and merchandise, this mark needed to feel unmistakably MiRiDER, wherever it shows up.

We explored a range of design directions and kept the MiRiDER team closely involved throughout. Regular presentations and check-ins made sure the creative process felt collaborative from day one and helped shape a final design that everyone felt proud of.

The end result is a sleek, simplified graphic that captures the forward-thinking energy of the brand. Something that feels just as comfortable on a bike as it does on a cap, screen, or shopfront. It’s a future-facing symbol for a brand that’s always moving.

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Disklok. Going global with the world’s strongest steering lock.

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There’s nothing better than seeing a great product get the global recognition it deserves, and that’s exactly what’s happening with Disklok.

We’ve worked closely with the Disklok team for several years now, and in that time, we’ve helped evolve their brand into something that reflects their market-leading reputation. From designing bold, eye-catching exhibition materials to creating slick social media content, including photography, video, and handy studio-shot ‘how to’ guides, we’ve given the brand a sharper, more consistent voice across the board.

And it’s paid off. In a big way.

With a category-defining product and a fresh set of marketing assets to match, Disklok started turning heads internationally. Interest quickly ramped up from distributors across the globe, including the USA, Canada, Japan, Europe, New Zealand, and Australia.

To support the launch into these new markets, with both RHD & LHD units, we helped bring disklok.com to life. A new digital home for the brand as it gears up for international growth. And with manufacturing expansion already on the horizon, it’s safe to say this is just the beginning of an exciting new chapter.

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Hadwins Motor Group - People like you.

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If you’ve ever visited Hadwins Motor Group, you’ll know they’re not your average dealership. They’re all about people. Real, relatable, passionate people and that’s exactly what we wanted to capture with their 2025 communications: People Like You.

Our brief? To show the human side of the Hadwins brand. So, we did just that. Through a series of short films, social content, and behind-the-scenes photography, we spotlighted the team behind the showroom doors, the ones who make the whole thing tick.

But we didn’t stop there. To give the campaign a truly ownable identity, we also created a bespoke soundtrack for Hadwins. A piece of music written by our in-house team and finessed with the help of AI. It’s more than just a jingle or audio logo; it’s a full sound bed that gives Hadwins a consistent, memorable tone across all their future video content.

At the heart of People Like You is a simple but powerful insight: Hadwins take such great care of their customers that people keep coming back. And because their customers tend to recommend them to friends and family, people with similar values, expectations, and tastes, it only makes sense that they’d love the Hadwins experience too.

It’s marketing rooted in real relationships. And that’s what made this one so special.

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Corkills Volkswagen. Driving into TikTok.

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This one was a bit of a first for us, and what a ride it’s been.

Corkills Volkswagen was the first client to ask us to create a brand-new TikTok account from scratch, and trust us to fill it with engaging, fun, and totally scroll-stopping content. It marked our first proper venture into the world of TikTok, and we were all-in from the get-go.

Our goal was simple: make content that feels native to the platform, connects with the audience, and doesn’t take itself too seriously. So we leaned into trends, played with tone, and brought out the personality of the Corkills team, with a few clever nods to their cars along the way.

The results? Let’s just say they’ve been wildly varied… and that’s kind of the point.

Some videos pulled in a couple thousand views, while others skyrocketed—one almost hit the 1 million mark. It’s proof that, on TikTok, timing, trends and authenticity are everything.

One of our personal favourites? The now-legendary Tea Time Alarm. This video jumped on a hyper-specific trend and featured our designated “Tea Time Monitor,” who proudly sported a necklace made of Yorkshire Tea bags, ready to brew at the drop of a hat. Ridiculous? A little. Fun? Absolutely. And it totally hit the vibe of the platform.

For us, this project was a bold step into something new, and it’s safe to say we’re hooked.

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Pentraeth Mazda. 40 years, and still driving forward.

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Te love a long-term partnership, and our work with Pentraeth Automotive is one we’re especially proud of. We've been working together since 2009, so when they told us 2025 marks their 40th anniversary with Mazda, we were genuinely thrilled to help them celebrate.

Anniversaries like this are more than just a number, they’re a chance to reflect, honour the journey, and shout about the success. So our creative team got to work on designing a special anniversary icon. Something that felt celebratory, but still seamlessly fit within the Pentraeth Mazda brand.

The final design strikes that perfect balance. It’s bold enough to stand out, but subtle enough to feel like it’s always belonged. You'll be seeing it across a whole range of touchpoints throughout the year, from social media and point-of-sale materials to event branding.

One of the key moments in the celebration calendar? A very special anniversary lunch at the beautiful Signatures Restaurant in Conwy, proudly sponsored by Pentraeth Mazda. It’s a lovely way to mark the milestone, with great food, great company, and a nod to four decades of dedication.

Here’s to 40 years of Mazda, and many more to come.

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