Building the branding ecosystem from the ground up, ‘MIR’ is the umbrella brand above MiRiDER. Rockfield Media applied our expertise in creating a brand identity from which all future MiRiDER products would sit. From the inception of a distinctive logo to the seamless integration of merchandise, product launches, and event assets, every element was thoughtfully designed and executed, reflecting not just a range of products, but a compelling brand identity that resonated with MiRiDER's position in the market.

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The visually engaging branding of ‘MIR’ has not only bolstered its individual presence but also acted as a strategic ally in enhancing the overall MiRiDER brand. The integration has not only spurred consumer engagement but has become a driving force in fortifying MiRiDER's position in the market, creating a unified and memorable brand experience for their audience and team members alike.